This program provides foundational business training and specialist training in marketing.
You will have the opportunity to develop your skills and understanding in a range of areas including:
- marketing strategy
- consumer behaviour
- relationship marketing
- international marketing
HOW WILL YOU LEARN?
Besides lectures and classroom-based tutorials, you will also take part in:
- Cutting-edge case studies across different industries and international contexts
- Have the opportunity to participate in Enrichment Programs such as in-company subjects, the Melbourne Business Practicum and the Global Business Practicum
Part-time study options available for domestic students.
Ranked #14 globally for Business and ManagementQS World University Rankings by Subject 2018
WHO IS IT FOR?
This program is ideal for students holding undergraduate degrees in areas outside of commerce whose goal may be to assume a managerial position in the marketing and communications field. The program is also suited to commerce students who wish to add marketing to their portfolio.
If you have previously studied Marketing at undergraduate level you may be better suited to our Master of Commerce (Marketing) program.
Job outlook: Advertising and Marketing Professionals are in demand with growth in the sector expected to increase by over 20%(joboutlook.gov.au, 2014-2019)
Where will it take me?
Start Year (February) entry: 31 October
Mid Year (July) entry: 30 April
Course code: MC-MGMTMKT